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Basically it’s “the next logical step” for someone who has just read your post. ![]() A few weeks ago I talked about how to craft the perfect blog post - and in that article I mentioned creating a content upgrade (otherwise known as a freebie) for your readers. But it’s not always easy to get people on your lists, right? There’s absolutely nothing wrong with wanting more email subscribers - it just gives you more opportunity to change your readers’ lives with your awesome content. But we want a little something in return…like email subscribers! And lucky for them, us bloggers like making free stuff. ![]() Whether it’s a printable, checklist, template, questionnaire, ANYTHING - people love free stuff.
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